We recently held a small summit and conference for some of our own customers who use the Yahoo! Merchant Solutions product. It's one of the leading ecommerce platforms and a great way to build your own online store - go take a look here.
Across the two days of the summit we heard a great deal of advice about SEO and here is a summary from several of the panels.
How to think about SEO now
The changes that Google has been making in its search algorithms (and similar changes are taking place at Bing) are all designed to enhance the value of results and find more accurate results that are original and really address the search topic. That means that original content that is clearly naturally created is valued more highly - and that certain kinds of content that Google has identified are devalued. What Google is looking for are the following - is the content written by an expert? Does the page provide substantial value? Does it contain original content? Does it provide description andRead More »from SEO for Ecommerce after Panda and Penguin