Alexa Hirschfeld is a something of a tech-entrepreneur celebrity for having founded Paperless Post in 2007 with her brother James when she was just a year out of college and he was still matriculating. At 29, she’s already made several “most influential women in technology lists” and she’s not even technically a technologist, just a digital native.
Now her company has evolved to serve customers who want something other than the virtual product it offers. What sets Paperless Post apart from other electronic invitation websites such as Evite is that the Hirschfelds conceived and designed their platform to cater to the formal invitation market, which had yet to transition online. In 2007, Hirschfeld says, “pretty much everything was going online, except there were some culturally important types of communication, like wedding invitations, that just hadn’t.”
Though many people she spoke to predicted that formal invitations would never shift from paper to electronic, she didn’t buy it. “TheRead More »from Why a digital communications company went postal