When I met the marketing guru Mark Schaefer at a crowdsourcing conference in New York last week, I asked him what’s the most important thing small business owners should be doing on social media. I was surprised by his answer. It wasn’t Facebook or Twitter or Google+. He said, “Blogging.”
It seemed to be such a retro bit of advice. To find out why he gave it, I followed up by phone with him this week at the Schaefer Marketing Solutions headquarters, his home in Tennessee’s Great Smoky Mountains.
Schaefer says he makes the one-hour commute by plane from Knoxville to Newark a few times a month to teach marketing at Rutgers University. He also travels the globe giving lectures, teaching workshops, and consulting with clients large and small. He also offers $200 “instant consultations” by phone, and his work, including several social media marketing books (Born to Blog and The Tao of Twitter among them) got him onto Forbes' list of the Top 50 Social Media Power Influencers.
Here’s partRead More »from The first social media move you should make