Groupon has taken some heat this year from small businesses who felt they lost money offering Groupon discounts to customers. A new program offering entrepreneurs free online education in marketing, customer acquisition, and customer retention might enhance the daily deals company's image.
Groupon announced that it has teamed up with SCORE, the nonprofit volunteer corps of small business mentors that is funded by the Small Business Administration.
The organizations have introduced a "pragmatic toolkit" for small businesses in any industry, with extra resources for two sectors that are big Groupon users: bars and restaurants and healthy and beauty businesses. The Groupon Customer Acquisition & Retention Toolkit, available on SCORE's website offers tips on attracting customers, employing online marketing, taking advantage of new marketing tactics, making the best of daily deals, using social media to win customers, and building better customer relationships. SCORE and Groupon will alsoRead More »from Groupon and SCORE partner to offer small biz marketing tools