Americans spent $1.1 billion shopping on their mobile devices on Thanksgiving, Black Friday, and Cyber Monday. Purchases made by smartphone and tablet accounted for more than 20 percent of the $5.28 billion in online sales during the three super shopping days, according to an Adobe Digital Index analysis based on nearly 900 million visits to 2,000 retail sites and 3+ billion visits since Thanksgiving.
In total, $7.4 billion in online sales were generated over the five days from Thursday through Monday.
It was a record-setting weekend all around, and especially for mobile device shopping, according to Adobe, which tracks online sales and says its Adobe Marketing Cloud funnels 7 out of 10 dollars spent online with the top 500 U.S. retailers. Total online sales for the 5-day opening weekend of holiday shopping season rocketed up 26 percent from 2012, while mobile sales jumped 80 percent.
“Consumers took full advantage of their mobile devices to shop on Thanksgiving Day and ‘omnishop’ whileRead More »from Thanksgiving weekend shoppers send retailers a message: We’re going mobile