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    The Latino Opportunity

    • By: Mike Periú

      ThinkstockphotosThinkstockphotos

      Latino entrepreneurs across the country are for the most part missing out on the opportunity to build and grow large companies quickly. This is because most are missing a key ingredient: capital. And not just any capital, but the most important type of capital there is: "smart money". This refers to investors who are experienced in building companies and can provide expertise, advice industry knowledge and connections to help the entrepreneur avoid critical mistakes and recognize key opportunities.

      According to a recent study by the Center for Venture Research, only 6% of entrepreneurs that ask for capital from angel investors are Latino.  Even worse, just 2% of angel investors are themselves Latino.

      It's a complicated problem with no easy answers.

      Latinos are one of the most entrepreneurial groups in the United States yet they tend to start small "mom and pop" businesses which may at their peak have a handful of employees and provide a decent living standard for the

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    • By Mike Periu

      Latinos have a reputation for being socially oriented beings. We like parties, spending time with friends and maintaining tight bonds with our extended families. This offline tradition has found the perfect online home in social media applications and smart mobile devices with Internet access. As a community, Latinos are the undisputed champions of what the industry calls "engagement".  This means that we tend to use heavily the social services and features that inexpensive broadband and powerful mobile devices facilitate to connect with others.

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    • By Mike Periu

      The American dream for many Latino families is to one day purchase or start a small business. They envision their children, nephews, nieces and other relatives joining the business and taking part in the family effort to succeed in the U.S. When the time comes, the greatest joy is to bequeath that business to the next generation.  It's a beautiful dream but one that often doesn't become reality. According to the Institute for Family-Owned Business, only 40% of family-owned businesses survive to the second generation; 12% make it to the third; and only 3% survive to the fourth generation. Very few entrepreneurs have the privilege of seeing their grandchildren take over the business they started.

      (Photo: Istockphoto)
      Does it have to be this way? Not necessarily.  Many times the issues that destroy a family-owned business aren't business related; they have to do with how relatives perceive one another and treat each other.  These human issues are within the control of the founders and they need

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    About The Latino Opportunity

    At The Latino Opportunity US Hispanics can find the latest information on personal finance, advice on how to start a business, as well as tips on creating and maintaining wealth. It is also a place to discover inspirational stories of successful Latino entrepreneurs; a treasure chest of ideas, advice, and practical know-how to help the Spanish-speaking community realize its own American dream.

    SmallBiz Vote Bloggers

    • Virginia Hines, Yahoo! Small Business Advisor

      Virginia Hines leads the Yahoo! Small Business Advisor product team.

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