Blog Posts by Owen Linderholm
- Owen Linderholm | Young Entrepreneurs – Tue, Sep 3, 2013 5:17 PM EDT
- Owen Linderholm | Profit Minded – Fri, Aug 30, 2013 12:59 PM EDT
SEOAstonishingly, Google wants to hear from people about why small sites that should rank higher in Google search results. Google’s SEO guru, Matt Cutts, released a tweet saying ‘If there’s a small website that you think should be doing better in Google, tell us more here: https://t.co/s80BibIBhN
If there's a small website that you think should be doing better in Google, tell us more here: https://t.co/s80BibIBhN
— Matt Cutts (@mattcutts) August 28, 2013
This is an astonishing opportunity – but also one not to get TOO excited about. This does not mean anything will change for you or your site. But it does finally give you a voice and an opportunity to tell Google why it is that your site SHOULD rank better.
Google is looking for real responses – arguments based around why your content is better and more important and more informative than other people’s on the particular topic. So take the opportunity to go over your website. Review it – look hard at what you know you do well and tell GoogleRead More »from Quick! Now is your chance to tell Google why your site should rank better in search
- Owen Linderholm | Young Entrepreneurs – Thu, Aug 29, 2013 12:53 PM EDT
The live chat with John Hall has now ended. Recorded video highlights will be uploaded shortly
John Hall is the Cofounder and CEO of Influence & Co., a company that assists individuals and companies in growing their influence through products and services ranging from creating and publishing bylined articles to facilitating content marketing programs for large brands. Influence & Co. is now one of the leading providers of high quality expert content to the world's top publications. John is also the Co-creator of Contributor Weekly, a weekly newsletter for contributors, keeping them up-to-date on tips and trends for writing, publishing and sharing their content. www.ContributorWeekly.com. John is a Forbes Contributor and has contributed to more than 50 other reputable publications.Read More »from Young Entrepreneurs Live Chat with Influence and Co. Co-Founder and CEO John Hall
- Owen Linderholm | Profit Minded – Thu, Aug 22, 2013 3:20 PM EDT
This infographic from OnDeck Main has some really fascinating information in it. Although it has an obvious bias toward capital and financial needs, there is some really solid value for a small business owner here. For example - the number in the headline - only 34% of small businesses that need capital get it. How does that come about? Well, only 55% of businesses applied to get capital from some source (15% didn't need any and 30% didn't even try although they needed it). That's already a pretty low percentage, but the next number shows why 30% of small businesses don't even bother to apply for financing. That number is 36% - the number of small businesses that apply for financing that actually get it.
Some other numbers that show why this is so hard - of those that applied, 83% were denied by their bank - 82%! Some (18%) clearly find financing another way (most likely friends and family financing).
The only thing I disagree with is that the infographic states that of the people theyRead More »from Only 23% of small businesses that need capital get it
- Owen Linderholm | Profit Minded – Thu, Aug 22, 2013 3:02 PM EDT
Most people seem to feel that we are either in an economic recovery or headed into one or at least pulling out of recession. So with the improving economic climate in mind and new initiatives to help boost small business buying around the big Thanksgiving shopping period (the 'Shop Small' initiative as part of Small Business Saturday on November 30th), BizFilings took a survey of some small business attitudes and combined them with other data into this infographic. Perhaps not surprisingly, they found that even in times of economic recovery, challenges like customer retention and consistent revenue still exist. The BizFilings poll, (BizFilings is an online incorporation provider for more than 500,000 entrepreneurs) 80% of small business owners wish they could solve the challenge of a consistent cash flow.Read More »from Infographic shows the same issues still face Small Business
So who is better off at work, you or your boss? A Harvard study suggests that it’s your boss because your boss is less stressed. And why is your boss less stressed? It turns out that it is because your boss has control.
The study, published in Proceedings of the National Academy of Sciences, looked at indicators of stress, including self-reported anxiety and saliva levels of the hormone cortisol and compared them between groups of leaders and non-leaders. Results showed that leaders had statistically significant lower levels of cortisol and lower anxiety than nonleaders. The study was repeated on a second group with similar results.
The researchers then dug into what led to this lower level of stress in leaders and concluded that a sense of control, specifically to do with being in authority, was the main contributing factor.
Examining those results in greater detail, researchers found that two measures of leadership — the total number of subordinates and authority over subordinates —wereRead More »from Your Boss Is Less Stressed Than You
- Owen Linderholm | Yahoo! Small Business Advisor – Thu, Jul 25, 2013 6:04 PM EDT
This is the seventh part of our Smart and Simple Guide to starting a business. We've already covered ideas, business concept, funding, family, naming, branding and competitive research. And now we come to a topic that is at least as important as all of those and one that can prevent you from making critical mistakes that will doom your business. Market Research.
You hate it. I hate it. Everybody hates it, but it is crucial. Here's why.
One of the critical steps to business success is figuring out who your customers are and how to sell to them in a way that will make you a profit. By now if you have followed along on the first six steps of this guide you should have a clear idea of what you want your business to be - and that means you have also built a picture in your mind of who the customer is, whether you realize it or not.
But having a picture in your mind isn't good enough. You have to know clearly who they are and more importantly, how many of them there are, how you will reachRead More »from Customer and Market Research – Necessary but Overlooked steps for the Entrepreneur
- Owen Linderholm | Profit Minded – Thu, Jul 18, 2013 1:44 PM EDT
Cat Cora is a dynamo. She’s the first female Iron Chef and cookbook author, restaurateur, and co-host of BRAVO’s “Around the World in 80 Plates.” Plus she has a cookware line, two food product lines and even a line of women’s lifestyle shoes. She’s also built her multiple businesses from the ground up and is a stellar example of entrepreneurial drive.
We spoke to her briefly about her businesses and how she built them, the challenges she faced and the advice she has for other would-be entrepreneurs.
YSB Advisor: "Can you tell us a little bit about your various businesses - what they are and which are important to you?"
Cat Cora: "They are all important. We get lots of opportunities and the ones that I collaborate and partner with are the ones that have the same philosophies and goals, the same work ethic. That’s really important. What is this going to do for us and where is it going to take us?
Take the food products [Cat Cora’s Kitchen]. One is with Gaea, a company out of Greece that doesRead More »from Values, Integrity, Hard Work and Great Food. An Interview with Cat Cora
The nice people at Simply Business in the UK came up with this fantastic guide to conversion rate optimization - in other words - how to get your website to convert to sales better. Just click on the graphic below to be taken to the original.
Click image to open interactive version (via Simply Business).
- Owen Linderholm | Profit Minded – Fri, Jun 14, 2013 5:23 PM EDT
Things go wrong in business all the time. Mostly they are small problems and can be dealt with just by accepting them and dealing with them. But big problems, crises, are a different matter. Suddenly the future of the business is in question - and that makes dealing with the problem that much harder. But confronting problems is at heart the same no matter how big or small and no matter the venue.
One of the best demonstrations of how to confront problems the right way came just yesterday from the Australian Chief of Army, Lieutenant General David Morrison, AO, to the Australian Army. Before you do anything else, watch the video embedded below and think about the ramifications for the Australian Army, Australian society and how Morrison is facing this problem. Other military leaders can learn from his example. And so can business leaders - both on this topic but also around any serious problem.
The story essentially is that it has come to light that a group of Australian Army officers andRead More »from When things go wrong. Leadership lessons from Lieutenant General David Morrison