UPS’s latest slogan is ‘We [heart] logistics.’ But in most people’s minds, the company is a lot more than a fancy catchphrase. The company is synonymous with brown vans and brown-clothed, friendly drivers who are bustling everywhere dropping off packages. For the small business, however, UPS typically means two things – shipping and service. UPS offers a range of services that scale up and down from consumer service to large enterprise services but the company has a soft spot at its heart for the small business.
Yahoo! Small Business Advisor caught up with Beth Mathews, the Director of Marketing for the small and occasional segment of UPS. She explained that the complicated title means that she is responsible for all marketing for all of UPS customers that fall into the small business category and below . In other words, small business and consumers. She spoke with us by phone for this exclusive interview.
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Beth Mathews: WeRead More »from National Small Business Week Interview: UPS