Swinging open your virtual doors and finding no one there can bring down the spirit of any hopeful entrepreneur. People who promised to browse your shop, like your close friends and family, never quite seem to make it through the door. And if you treat online sales like fishing (always waiting for the big one), you'll go home with nothing. Like any small business venture, an online store needs some help to become established on the Web.
Enjoy regular selling sprees by employing these five great tactics for grabbing those important sales.
Don't play hard to getThe most important aspect of your online store is your store's address. If you have a quirky name, one that's hard to spell or to search for, customers won't find you. Get the customer in the door by giving them good directions. That comes from a simple store name.
Be a fountain of informationTen years ago, slapping up a website and taking a few pictures was all you needed to make a sale. (Well, it might have been slightly more Read More »from Five great tactics to get sales to your online small business