The rise of fake followers is a growing issue on Twitter. But how much of an issue? And where do all these fake followers come from?
The media quantifies success on Twitter for public figures by the number of followers they have. Brands pay celebrities for endorsements on Twitter so they can promote a message to a celebrity’s followers. Kim Kardashian, for example, could earn $10,000 for a single Tweet to her network of 17.5 million followers. The volume of her Twitter following has an undoubtedly positive impact on her income.
But how much can we trust the number of followers a public figure has? Ever since news broke that a sharp increase in Presidential candidate Mitt Romney’s Twitter following came from fake accounts, it’s become public knowledge that many celebrities have fake followers. Kim Kardashian is one of those celebrities. According to our research, only 43% of her followers are active and authentic Twitter users. So that $10,000 Tweet only gets seen by about 7.5 million
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