The following answers are provided by The Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.
A: Include the "Aha!" Moment
Not every company was started by two friends in a dorm room. Those are the easy stories to write about. But if there isn't a touching story behind the brand, talk about that "aha!" moment when you discovered a problem that many others faced and how you went about solving it.
A: Share the "Why"
The "why" part of your business's story -- what motivates your team to live and breath whatRead More »from 12 Tips to Make Your “About Us” Page Pop