If you’re the owner of a multi-billion dollar company, this article is not for you. However, if you’re a mom and pop organization and would like to learn how to brand your business on a low budget, read on…
Large corporations spend millions on creating a brand message, but the ones that stick in our minds are based on simple concepts which have a creative spark.
The secret is branding that can be used creatively without explanation. One example that stands out for me was when Target promoted on the reality TV show Survivor, before it was a craze. They plastered their well-crafted, bulls-eye logo all over. Although the host, Jeff Probst, mentioned the company name a few times, the large red concentric circles reminded me throughout the show of the store. It worked and they got a ton of mileage from that idea.
You and I don’t have the budget Target does, but if you’re clever enough, you can come up with a multi-million dollar campaign without spending much at all.
Create a standout logo
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