On a personal level, the idea of following up could mean simply returning a friend’s phone call, but from a business standpoint, follow-up means so much more. It’s a powerful, yet often overlooked tool, that can literally make or break a small business. Here are some ways follow-up can be harnessed to improve profits.
Anyone who has ever been in sales knows the game cannot be won without a disciplined and formulaic approach to follow-up. When a customer (B2B or B2C) responds to a marketing message, it’s time for the salesperson to start the follow-up process. Often it involves several emails educating the prospect on product details, advantages, etc., along with a mix of phone calls to follow up on the emails. The successful salesperson continues with follow-ups long after the amateurs have bowed out.
Partnerships should be immune from the follow-up equation because small business owners trust that when another company’s representative makes an agreement, they’ll followRead More »from The Power of Follow Up