A recent survey found that 58% of shoppers said they planned to shop more on Cyber Monday than Black Friday this year. As consumers continue to shift their holiday shopping from the Friday to the Monday after Thanksgiving, it is obviously extremely important for small businesses to strategize how they are going to capitalize on this potential influx of buy-happy consumers. Now is the time for small online businesses to prepare. We at Blue Fountain Media have 5 strategies small businesses can take to take advantage of the holiday shopping opportunity..
1. Ramp up your email acquisition NOW
Email is one of the most effective methods for alerting your audience about your holiday sale. In order to maximize the potential of email marketing leading up to Cyber Monday or Black Friday, small business marketers should update their email signup forms and provide extra incentive for users to submit their email address. One of the best ways to do this is to simply change the copy around the signupRead More »from 5 Ways To Boost Holiday Sales This Season