Neetzan Zimmerman is a genius at creating viral content. For the past two years he’s worked at Gawker, one of the world’s biggest blogs. Month in and month out, he generated more traffic than all of Gawker’s other writers combined. He just got poached away from Gawker by Whisper, a hot social networking startup in Los Angeles, where he will be editor-in-chief.
Not bad for a guy with no background or training in journalism, who started out by simply creating his own blog where he could post funny videos about cute cats and other crazy stuff.
“It’s the best job in the world,” he says. “I get paid to have fun.”
I asked Zimmerman to share some of his secrets. Some things he does are downright surprising, and go against the conventional wisdom in the world of marketing. For example, Zimmerman has a Twitter account (@neetzan) but he rarely posts anything there. For another, while he’s a master at creating content that spreads like wildfire on social networks, he never goes on Facebook orRead More »from This man is the greatest viral content genius on the planet: You won’t believe what he has to say.