Let’s get one thing clear before we begin. While I’ve lived and breathed the startup world since founding BodeTree in 2010, I’m not your typical startup founder. First of all, I don’t live in the Bay Area, or New York, or any other hub of excitement. I grew up in the sprawling metropolis of Phoenix, Arizona and now live in the Mile High (in more ways than one) city of Denver. Up until recently I always viewed this as a weakness. After all, all of the hip, wildly intelligent, and dynamic entrepreneurs on the coasts must know something that i don’t, right?
I’m beginning to find, however, that isn’t exactly the case. In the rush to prove how disruptive and innovative they are, many entrepreneurs are inadvertently conforming around common assumptions and, as a result, missing a huge opportunity. I’ve written in the past about my love/hate relationship with business books, and I’m embarrassed to admit that I’ve yet to shake my addiction. My latest foray into the land of businessRead More »from Sometimes, Goliath is the underdog: How small innovative businesses can have the upper hand