Here’s a small business success story whose beginning sounds deceptively like the first line of a joke: “Two guys walked into a bar.”
Sean McGrail and Dan Hermann met at a trivia night at a Boston bar. McGrail, up and coming in the world of sales, had an arts background; Hermann had already co-founded an innovative Internet-based business. The two men riffed about how cool it would be to replace a drink-fueled trivia contest with a drink-fueled group painting session. Their first notes about a business plan for their idea—what became Paint Nite—were scribbled on the back of a paper napkin.
Connecting with the Inner Artist
The idea is beautifully simple. A Paint Nite event is scheduled at a bar or restaurant, usually on an “off” night, when the place will welcome a take-over by a large, organized crowd. Each participant is given a paint-proof apron and seated before a stretched canvas propped up on a table easel, alongside a collection of paints and brushes. Painters buy their own drinksRead More »from Paint Nite: Startup gives masterclass in using social media and a smart online presence to grow very fast