Last week, Facebook made waves with its announcement that the network would roll out support for clickable hashtags. This is welcome news to many brands, especially those that have been successful with hashtag campaigns on Twitter, Instagram, and other social sites.
Using hashtags on Facebook won’t just be a matter of copying your strategy from other networks. Marketers won’t be able to purchase hashtags for their advertising use, and the privacy limitations of status updates creates an unusual framework for companies to work within. We spoke with three experts for an inside look at how they plan to navigate this new tool.
Bizzy Coy is the creative supervisor of content at Situation Interactive, an agency that represents live entertainment brands from Broadway shows to the Guggenheim museum. Syed Balkhi, president of holding company Awesome Motive, told us about his marketing plans for WPBeginner, an educational site about blogging platform WordPress. Casey Smith of Bibo InternationalRead More »from 3 Marketers Tell Us How They Plan to Leverage Facebook Hashtags