No one should be surprised that Michael Inwald has sold $5 million worth of grilled cheese sandwiches by age 32. His path to becoming founder and president of Cheeseboy, the country’s first quick-service grilled cheese franchise chain, was short and direct.
As a kid, the Queens, NY, native would only eat his vegetables after his parents melted American cheese over them. He’ll never forget his first visit to a fondue restaurant when he was 16. And his favorite birthday presents were Brie wheels from his sisters. When he headed to Yale Business School in 2009, it was with the hope that he would gain the financial know-how and connections to raise the capital to start a grilled cheese restaurant chain—never mind that his only food-service experience was volunteering in a Manhattan soup kitchen.
At Yale, he bought some sandwich presses, began testing his product in earnest at country fairs, and made videos of people enjoying his grilled cheese. At the Yale Entrepreneurial Institute he foundRead More »from The King of Grilled Cheese: $5 Million of Sandwiches Sold in Four Years