Businesswoman Lisa Firestone is a meticulous planner. When she approached her partners at an employee benefits consulting firm 15 years ago with a buyout offer in hand, she had a resignation letter in the other hand and four months of legal and financial strategizing behind her.
When her buyout offer was rebuffed, she quit and launched her own firm within two weeks. She put her house up as collateral for a bank loan, two key colleagues and almost all of her clients followed her, and her workers' compensation and disability management consultancy, Managed Care Advisors, shot out of the gate.
Lisa Firestone, founder and CEO of Managed Care Advisors
“One of the best things I did was have a good business plan that I could put in front of a bank and customers,” says Firestone. “I normally think things out pretty thoroughly.”
That cautious planning created a stable company that grew steadily for several years. But Firestone eventually came to see that her extreme caution wasn’t always a positive.
As owner, CEO, and “chief motivational officer,”
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