Blog Posts by Adrienne Burke

A key small-business friendly component of the Affordable Care Act won’t go into effect as soon as planned. The Act, passed in 2010, stipulated that Small Business Health Options Programs would establish group health insurance exchanges for small employers in each state. The so-called SHOPs would, beginning in January 2014, offer employees of those businesses a choice of coverage options.

The idea was to streamline the administrative process for small employers, enable groups of them to access the rates that large employers enjoy, and let employees shop around, presumably driving down costs by forcing greater competition among insurance providers.

But on March 11, the Health and Human Services Department proposed an amendment to the Affordable Care Act that delays by a year the offer of a choice of health insurance providers to employees:

“The effective date of the employer choice requirements ... and the premium aggregation requirements ... for both State-based SHOPs and FF-SHOPs will

An organic farmer and sustainable agriculture expert told me recently that the proprietor of a farm-to-table restaurant in her community had asked if she would be willing to write a blog about farming for the restaurant’s website. He told her the blog need not make any mention of his restaurant or its menu at all—just write about farming, he said.

She was delighted, but also befuddled. Why would the restaurant want a blog that didn’t market the restaurant?

This savvy restaurateur understands something many small business owners have yet to grasp. The trick to reeling in new customers in the age of online search is to provide content—useful, informative, engaging content that answers the questions your potential customers enter in their browser’s search field.

If you’re unfamiliar with it, the increasingly popular tactic is called “content marketing.” Search the term itself to find reams of information about how it’s done.

I pointed my farmer friend to the most concise and brilliant

Bad Office Culture

If you’ve been a cubicle-dweller any length of time, chances are you’ve experienced an office culture that stinks: Unhappy workers, cheerless managers, and a generally dismal vibe. And what is toxic for the office is toxic for you if you work in the environment.

Kevin Kuske, Chief Anthropologist and General Manager for office furniture company turnstone, tours the country studying small businesses that boast highly productive, well functioning workspaces. They’re inspiring, he says, “but the minute you leave them you start to see the inverse in others. Unfortunately, you don’t have to look too hard to find a bad work culture.”

Turnstone helps well-intentioned business leaders who’ve inadvertently established dysfunctional workplaces to transform their office environments. Based on his experience, Kuske says, “Culture is something you shape, not change. You can coax it, you can enable it. But you can’t flip a switch.”

If you’re a worker in a bad office culture, the good news is

Think the government is not crucial to fostering entrepreneurial success? Some experts would beg to differ.

A national American Express OPEN initiative that launched today in Milwaukee is based on the idea, conceived by renowned entrepreneurship thinker Daniel Isenberg, that public sector leaders, including government officials, are key to boosting the development of entrepreneurship ecosystems. Milwaukee is the first of several select U.S. urban areas where the new program, called OPEN for Enterprise: Coalitions for High-Growth Entrepreneurship, will attempt to channel government power to supporting entrepreneurship and existing businesses with great growth potential.

OPEN for Enterprise uses a model developed by Isenberg, professor of entrepreneurship practice at Babson College and founding executive director of the Babson Entrepreneurship Ecosystem Project, also known as BEEP. BEEP is dedicated to promoting high-growth entrepreneurship by “pioneering a new way of thinking and acting

When Ted Steen and Claudia Bouvier decided to make a major lifestyle change to raise their young daughters away from the hustle and bustle of the New York metropolitan area, they thought they might have to sell the events and banquets business they had been operating for a decade in Stamford, Conn.

RocketLawyer's app lets Kim Berry and Carole Sinclair do business from a '51 Chevy

Instead, last summer they loaded their iPhones with apps including Dropbox, SuperCam Pro, and Honeywell thermostats, and loaded a box truck with their life’s possessions. They now manage their catering staff and coordinate weddings and bar mitzvah celebrations at Bank Street Events in Stamford from their new home in Boulder, Colo.

YEC founder Scott Gerber relies on a fleet of business apps

Steen and Bouvier are part of a new breed of small business owners who use apps to operate their companies on the go or from altogether remote locations. Scott Gerber, founder of the Young Entrepreneur Council, says that entrepreneurs in the under 35 age group are especially savvy about adopting apps to be more productive and grow their businesses more

How teaming helped a small startup win big deals

As a laborer with Ironworkers Local 40 in New York City, Marc Alleyne made a good living on major construction projects at World Trade Center, Battery Park City, and Madison Square Garden. But after a 250-pound steel beam crushed his leg in 2011, he got to thinking about getting into a new line of work.

In May 2012, after a nine-month recovery from his injury, Alleyne started a demolition company in Rosedale, NY, and quickly won a $99,000 contract to contribute to the renovation of a City University of New York library. Progressively bigger contracts have followed for his six-person firm. He expects his take-home pay this year to be between five and six times his former union wages.

Alleyne says he named his company Spartan Demolition for the Greek warriors with determination to surmount all obstacles. But he attributes his rapid rise to partnerships with larger companies.

Marc Alleyne's company Spartan Demolition got off to a great start by teaming with bigger businesses

“The key to success really has been teaming,” he says. “A lot

Tax accountants advise against trying to take a deduction for your dog's wardrobe

Nobody knows better how to raise flags for an IRS audit than tax accountants. And boy do they have stories to tell. The online accounting software provider Xero surveyed its network of accounting partners to find out about the most ill-advised deductions small business owners have tried to take. They also asked accountants to point to deductions you might be missing out on.

Out-of-pocket expenses and auto expenses, including gas, parking, and tolls, are the number one and two most overlooked small business deductions, according to Xero's online survey of 400 US accountants, conducted last month by Zogby Analytics. Also on the list of deductions business owners are prone to miss out on: depreciation, office improvements, and new hires.

Among the strangest deductions accountants say they've seen small businesses try to take: family vacations, pets and pet food, deadbeat relatives, traffic tickets, spaghettios, a daughter's wedding, alcohol, clothes for the dog, and gambling losses.

poached sablefish with spicy dakon

Hooni Kim made up his mind to become a doctor during college when he worked in the neurosurgery department at New York-Presbyterian Hospital. He graduated from medical school and was on his way to a grueling 6-year neurosurgery residency when he decided to first spend a year relaxing with his new bride in New York City.

A 9-month course at the French Culinary Institute seemed a good way to unwind, he thought. Long story short: Kim ditched the medical career, and 10 years later he is the celebrity chef-owner of two of Manhattan’s hottest new restaurants.

His mother didn’t forgive him for leaving medicine until he won a Michelin star—the first ever for a Korean restaurant. “I thought I’d be doing brain surgery, and here I am cutting pigs and calves’ heads,” Kim says. But he has no regrets.

“I think I work the same amount of hours as my doctor friends,” Kim says, “but I can’t imagine working this hard and not having the satisfaction of pleasing so many people at the end of the night.”