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    Blog Posts by Adrienne Burke

    • What most small business owners still don’t get about blogging

      An organic farmer and sustainable agriculture expert told me recently that the proprietor of a farm-to-table restaurant in her community had asked if she would be willing to write a blog about farming for the restaurant’s website. He told her the blog need not make any mention of his restaurant or its menu at all—just write about farming, he said.

      She was delighted, but also befuddled. Why would the restaurant want a blog that didn’t market the restaurant?

      This savvy restaurateur understands something many small business owners have yet to grasp. The trick to reeling in new customers in the age of online search is to provide content—useful, informative, engaging content that answers the questions your potential customers enter in their browser’s search field.

      If you’re unfamiliar with it, the increasingly popular tactic is called “content marketing.” Search the term itself to find reams of information about how it’s done.

      I pointed my farmer friend to the most concise and brilliant

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    • Five signs you are in a toxic office

      Bad Office Culture

      If you’ve been a cubicle-dweller any length of time, chances are you’ve experienced an office culture that stinks: Unhappy workers, cheerless managers, and a generally dismal vibe. And what is toxic for the office is toxic for you if you work in the environment.

      Kevin Kuske, Chief Anthropologist and General Manager for office furniture company turnstone, tours the country studying small businesses that boast highly productive, well functioning workspaces. They’re inspiring, he says, “but the minute you leave them you start to see the inverse in others. Unfortunately, you don’t have to look too hard to find a bad work culture.”

      Turnstone helps well-intentioned business leaders who’ve inadvertently established dysfunctional workplaces to transform their office environments. Based on his experience, Kuske says, “Culture is something you shape, not change. You can coax it, you can enable it. But you can’t flip a switch.”

      If you’re a worker in a bad office culture, the good news is

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    • Initiative will support “the entrepreneurial revolution”

      Think the government is not crucial to fostering entrepreneurial success? Some experts would beg to differ.

      A national American Express OPEN initiative that launched today in Milwaukee is based on the idea, conceived by renowned entrepreneurship thinker Daniel Isenberg, that public sector leaders, including government officials, are key to boosting the development of entrepreneurship ecosystems. Milwaukee is the first of several select U.S. urban areas where the new program, called OPEN for Enterprise: Coalitions for High-Growth Entrepreneurship, will attempt to channel government power to supporting entrepreneurship and existing businesses with great growth potential.

      OPEN for Enterprise uses a model developed by Isenberg, professor of entrepreneurship practice at Babson College and founding executive director of the Babson Entrepreneurship Ecosystem Project, also known as BEEP. BEEP is dedicated to promoting high-growth entrepreneurship by “pioneering a new way of thinking and acting

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    • Apps that set successful entrepreneurs free

      When Ted Steen and Claudia Bouvier decided to make a major lifestyle change to raise their young daughters away from the hustle and bustle of the New York metropolitan area, they thought they might have to sell the events and banquets business they had been operating for a decade in Stamford, Conn.

      RocketLawyer's app lets Kim Berry and Carole Sinclair do business from a '51 Chevy

      Instead, last summer they loaded their iPhones with apps including Dropbox, SuperCam Pro, and Honeywell thermostats, and loaded a box truck with their life’s possessions. They now manage their catering staff and coordinate weddings and bar mitzvah celebrations at Bank Street Events in Stamford from their new home in Boulder, Colo.

      YEC founder Scott Gerber relies on a fleet of business apps

      Steen and Bouvier are part of a new breed of small business owners who use apps to operate their companies on the go or from altogether remote locations. Scott Gerber, founder of the Young Entrepreneur Council, says that entrepreneurs in the under 35 age group are especially savvy about adopting apps to be more productive and grow their businesses more

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    • From ironworker to entrepreneur, and a quintupled income

      How teaming helped a small startup win big deals

      As a laborer with Ironworkers Local 40 in New York City, Marc Alleyne made a good living on major construction projects at World Trade Center, Battery Park City, and Madison Square Garden. But after a 250-pound steel beam crushed his leg in 2011, he got to thinking about getting into a new line of work.

      In May 2012, after a nine-month recovery from his injury, Alleyne started a demolition company in Rosedale, NY, and quickly won a $99,000 contract to contribute to the renovation of a City University of New York library. Progressively bigger contracts have followed for his six-person firm. He expects his take-home pay this year to be between five and six times his former union wages.

      Alleyne says he named his company Spartan Demolition for the Greek warriors with determination to surmount all obstacles. But he attributes his rapid rise to partnerships with larger companies.

      Marc Alleyne's company Spartan Demolition got off to a great start by teaming with bigger businesses

      “The key to success really has been teaming,” he says. “A lot

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    • Tax deductions you shouldn’t try

      Tax accountants advise against trying to take a deduction for your dog's wardrobe

      Nobody knows better how to raise flags for an IRS audit than tax accountants. And boy do they have stories to tell. The online accounting software provider Xero surveyed its network of accounting partners to find out about the most ill-advised deductions small business owners have tried to take. They also asked accountants to point to deductions you might be missing out on.

      Out-of-pocket expenses and auto expenses, including gas, parking, and tolls, are the number one and two most overlooked small business deductions, according to Xero's online survey of 400 US accountants, conducted last month by Zogby Analytics. Also on the list of deductions business owners are prone to miss out on: depreciation, office improvements, and new hires.

      Among the strangest deductions accountants say they've seen small businesses try to take: family vacations, pets and pet food, deadbeat relatives, traffic tickets, spaghettios, a daughter's wedding, alcohol, clothes for the dog, and gambling losses.

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    • Surprising business choices: Brain surgeon or famous chef?

      poached sablefish with spicy dakon

      Hooni Kim made up his mind to become a doctor during college when he worked in the neurosurgery department at New York-Presbyterian Hospital. He graduated from medical school and was on his way to a grueling 6-year neurosurgery residency when he decided to first spend a year relaxing with his new bride in New York City.

      A 9-month course at the French Culinary Institute seemed a good way to unwind, he thought. Long story short: Kim ditched the medical career, and 10 years later he is the celebrity chef-owner of two of Manhattan’s hottest new restaurants.

      His mother didn’t forgive him for leaving medicine until he won a Michelin star—the first ever for a Korean restaurant. “I thought I’d be doing brain surgery, and here I am cutting pigs and calves’ heads,” Kim says. But he has no regrets.

      “I think I work the same amount of hours as my doctor friends,” Kim says, “but I can’t imagine working this hard and not having the satisfaction of pleasing so many people at the end of the night.”

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    • How working in a cafe can caffeinate your business

      From document scanning to teleconferencing to generating legal contracts, just about any business function can now be conducted via mobile app. No longer do you need to be in an office to make photocopies, send a fax, or share files with colleagues.

      But just because you can run your business from a coffee shop, should you?

      “Absolutely!” say Mike Pugh and Kyle Flowers of j2 Global, a company that provides cloud services to small business, including eFax and eVoice apps. They are cheerleaders for working from “the coffice.”

      “If you’re looking to work in an out-of-the-box environment, the coffee shop is a perfect one,” says Flowers. While the confines of a traditional office can squelch creativity, Flowers says that the sights, smells, and sounds of a coffee shop can spark it. What’s more, he suggests, “The rhythm of a busy atmosphere really helps people to stay in tune and operate at that energetic pace.”

      To be sure, not every job or every task is suited to the coffee shop, and not every

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    • Simpler Small Business Tax Code Is Under Discussion

      Only one in ten small business owners file their taxes on their own, according to the IRS.

      If you’re among the 10 percent of small business owners who do your own taxes, take heart as you pull your hair out getting your forms in order this month: A simpler tax code is another step closer, and provisions aimed at small business are included.

      House Ways and Means Committee Chairman Dave Camp (R-MI) this week released a third “discussion draft” of the Tax Reform Act of 2013. This version includes language aimed at creating a simpler and fairer tax code for small businesses.

      “Every dollar spent on complying with an overly complex, burdensome and broken tax code is a dollar that cannot be used for investment, hiring, and higher wages for American workers,” according to Camp’s statement. Camp also issued a Fact Sheet offering several reasons the tax code needs to be simplified, including that “Today’s tax code contains almost four million words,” and, “On average, more than one new tax provision has been added to the tax code each day, with nearly 4,500 changes in the last

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    • 5 Traits of the Worst Bosses

      Bad management can be like porn: hard to define, but you know it when you see it.

      Michelle Benjamin, CEO and founder of Benjamin Enterprises with offices in New York, North Carolina, and Washington, DC, has spent nearly 30 years in the business of helping companies improve their management culture. Her spinoff TalentReady specifically grooms middle managers for leadership positions as they climb the ranks. She has some specific insights into what makes someone a bad boss. Fundamentally, she says, a poor leader is someone who “does not prepare their business for today’s challenges or tomorrow’s opportunities.”

      The ways bad bosses do that are many, as are the damages to a business’s prospects. Some companies seem to be productive in spite of a bad boss’s shortcomings, but according to Benjamin’s experience, with truly great management the same businesses could really thrive.

      Here are five traits of a boss who can make employees miserable and hamper a business’s chances of success.

      1.

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