As a business and technology reporter, I've written a lot over the past few years about how organizations are using crowdsourcing to get things done—from solving major scientific problems like protein folding, to translating urgent text messages sent by victims of the Haiti earthquake to English-speaking emergency workers.
But I was reminded how relatively unknown this approach is to most business owners when the sole proprietor I eat dinner with every night had no idea what I meant when I suggested he "crowdsource" a new logo design. If, like him, you're not familiar with how to tap into crowdsourcing for the benefit of your business, here's an introduction. Take design tasks to the crowd
The idea behind crowdsourcing is that, for certain creative tasks that you lack the manpower or resources to complete in-house, you can use one of a number of web-based crowdsourcing platforms to recruit help from "the crowd." The crowd can be virtually anyone who is qualified and willing to help. In the case of theRead More »from How to tap dozens of designers for the price of one