"Fear is the biggest reason people don't start their own businesses," says Paska Nayden, a business coach in Fairfield County, Conn., who serves a national clientele. "Fear comes into play when you're making any kind of life change, such as getting married, starting a family, or switching careers. And it becomes louder when you're considering starting or buying your own business," she says.
After a 30-year career at IBM, Nayden faced her own fears when she decided to leave the corporate world for home-based work with more flexible hours. Even her mother urged her to stay with an employer, but she has succeeded in carving out a niche as a coach who helps people explore options in franchise ownership. As much counselor as coach, Nayden has, through surviving three debilitating battles with cancer, honed a talent for showing others the way to face frightening, life changing events. I spoke with her about how she helps would-be entrepreneurs overcome fear.
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