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    Blog Posts by Adrienne Burke

    • Startup offers DIY way to build a website in minutes

      Surveys show that more than half of small businesses still don't have websites. That number represents a huge opportunity to help busy people on budgets establish themselves online inexpensively and quickly. Among those competing for that prize is RebelMouse.

      CEO Paul Berry, who served as CTO at the Huffington Post for 5 years, founded RebelMouse a year ago because creating a good website should be as simple as “point, click, boom,” he says. “You shouldn’t need any developers or designers. Too many people are struggling too hard with their websites.”

      Meanwhile, Berry says many small businesses are starting to see a return on social media investments, but their posts are scattered all over the place, and quickly get buried in various platforms' chronological streams. The several million dollars in venture capital his idea has reeled in indicates Berry is not the only one who thinks this is a problem.

      The RebelMouse concept: Pull all of your Twitter, Facebook, Pinterest, Instagram, and

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    • Why you should give neurotic colleagues a chance

      Personality types at work

      Workplace mangers and team leaders tend to have higher expectations of extraverts. People with more outgoing personalities are more likely to be stronger contributors on the job, employers assume. But when it comes to teamwork, UCLA business school professor and researcher Corinne Bendersky says that’s not necessarily the way things pan out.

      In a recent study, Bendersky and Neha Parekh Shah found that people with neurotic traits exceeded their colleagues’ expectations, while extraverts more often disappointed them.

      “A lot of staffing practice over-weights extraversion as a positive performance signal and sees neurotic cues as a negative performance signal,” Bendersky says. Her research shows that “those signals are not very accurate and the behaviors might not actually persist.”

      Bendersky notes: neither “extravert” nor “neurotic” is used as a derogatory label here, but as an academic terms. They’re just two of the “big 5” personality dimensions that scholars rely on to describe people.

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    • Would an Internet Sales Tax cost or win you customers?

      If you buy or sell over the Internet, you likely have an opinion on The Marketplace Fairness Act. And if you’re like most Americans surveyed earlier this month, you don’t like it one bit.

      The proposed law, which passed the Senate 10 days ago and now awaits vote in the House, would permit states to require some online retailers to collect appropriate local and state sales taxes. The law would only apply to sellers with at least $1 million in sales in states where they don’t have physical operations. And it would only apply to purchases made by customers in states where sales tax is already collected on similar purchases from non-online retailers.

      In fact, by law, consumers are already required to pay state sales tax on their online purchases. But when online retailers don’t collect, most consumers don’t voluntarily pay, and states have a hard time enforcing the law. The argument of those who support The Marketplace Fairness Act is that passing a bill allowing states to require retailers

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    • Generation Y gives entrepreneurship a new definition

      Infographic: The oDesk and Millennial Branding Spring 2013 Future of Work SurveyTo be an entrepreneur you need not own a business, risk your personal capital, create jobs, or even work your rump off. You just need to have a certain mindset. At least that’s the definition of entrepreneurship offered by the expanding freelance workforce.

      Survey results released today by the consulting firm Millennial Branding and oDesk reveal that 90 percent of independent workers and “solopreneurs” associate “being an entrepreneur” with having a mindset to “see opportunities, take risks, and make things happen,” rather than with having actually started a company. In fact, more than half of freelancers consider themselves to be entrepreneurs, according to survey results.

      On behalf of Millennial Branding and oDesk, Genesis Research Associates surveyed more than 3,000 freelancers worldwide—over 60 percent of them between 19 and 30 years old (a.k.a. “millennials” or members of Generation Y) to examine their perspectives on the future of work. Small business owners might say their

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    • Who founded Mother’s Day?

      AnnaMarieJarvisMother’s Day was founded in 1907 by a West Virginia woman as a tribute to her own mother. In her 40s, Anna Marie Jarvis, a college graduate, quit her job and incorporated herself as the Mother’s Day International Association.

      Jarvis was so passionate about her vision that she succeeded within 6 years in persuading the governors of nearly every state in the union to embrace Mother’s Day. By 1914, she had won over the U.S. Congress. That year President Woodrow Wilson signed a Congressional resolution declaring the second Sunday in May the nation’s day to honor mothers (for their role in the family, however, not the public sphere).

      Rampant commercialization of Mother’s Day has kept it alive for a century, but the strong-willed Jarvis, ironically, detested any profiting from the holiday. She believed offspring should honor mothers with handmade gifts and letters, rather than with printed greeting cards and floral arrangements. So, after succeeding in seeing Mother’s Day widely adopted,

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    • Program pays small businesses to hire injured federal workers

      Would you seek out a new hire who was home with an injury collecting workers’ compensation insurance? What if the government paid you to?

      Partnership for Employment, an initiative of the nonpartisan group Women Impacting Public Policy, the Department of Homeland Security, and the Department of Labor’s Office of Workers’ Compensation Programs, is designed to incentivize small businesses to hire government workers who are unable to return to their jobs due to an injury.

      WIPP board member Lisa Firestone, who has coordinated the pilot phase of the Partnership for Employment, calls it a “win-win-win” for government, small business, and injured workers.

      As the President and owner of Managed Care Advisors, Firestone’s specialty is assisting with the recovery and return to work of injured federal employees. As a government contractor, she also knows well the challenges of small businesses. Winning a contract can mean you need to staff up quickly. “Small businesses don’t have their own

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    • How a billionaire is changing small business owners’ lives

      Aileron founder Clay Mathile

      Clay Mathile says he feels deep gratitude for two groups of people: those who risk their own capital to create jobs, and the mentors who helped him do the same as owner and CEO of the IAMS Company.

      So, since selling that dog and cat nutrition business to Procter & Gamble for $2.3 billion in 1999, Mathile has gone to great lengths to show his appreciation by helping other business owners be successful. He invested more than $150 million to transform the former “Iams University” employee-training program into Aileron, a nonprofit organization with a mission to ”unleash the potential of private businesses through professional management.” Today, more than 10,000 people a year visit the 70,000-square foot Aileron facility on a 114-acre campus in Tipp City, Ohio, for a variety of management training courses delivered by consultants who have all run their own businesses.

      Business owners who have taken the two-day President’s Course say the experience has been transformative. “Life changing

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    • How to turn social values into a valuable business

      It’s been several decades since big companies started proving that earning profits and being socially responsible are not mutually exclusive. Ben & Jerry’s, Patagonia, and Whole Foods come to mind. And IBM, HP, and Sprint topped the Daily Beast’s 2012 list of American green companies.

      But is it affordable for even the smallest businesses to earn a living while being socially and environmentally conscious? Susan Chambers says yes. Her new book, Small Business, Big Change: A Microentrepeneur's Guide to Social Responsibility, offers steps that owners of business with fewer than 10 employees can take to align their life's work with their spiritual and social values.

      Chambers, a writer and editor who is passionate about helping businesses to become agents of social change, provides case studies of numerous microbusinesses that adopted sustainable values. In their choices of vendors, clients, product materials, packaging, employee policies, community service, and more, each company is making

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    • Small business owners who save better prepared for retirement than most

      Small business owners with retirement plans are saving more for retirement than average American workers, a Fidelity analysis indicates

      So many Americans are unprepared for the costs of retirement that some predict a looming crisis. But small business owners and their employees who put money into retirement accounts might be in better shape than most.

      In an analysis of the balances of 200,000 small business accounts that utilized its SEP-IRA, Self-Employed 401(k), or SIMPLE-IRA plans, Fidelity Investments found that the plans saw an average balance increase of 20 percent between January 2007 and December 2012. Since a 2008 low point, balances have jumped an average of 64 percent, the brokerage reports.

      The Employee Benefit Research Institute reported last month that less than half of American workers “appear to be taking the basic steps needed to prepare for retirement.” While only 13 percent of American workers are “very confident” they will have enough savings to live comfortably after stopping work, only 66 percent report that they or their spouses have saved for retirement at all, according to EBRI’s 2013

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    • What to do while waiting for equity crowdfunding to come

      This time last year, the business press was abuzz with equity-based crowdfunding fanfare. Yahoo! Small Business was no exception. According to the JOBS Act, the SEC was to have established rules by January of this year to make it possible for small businesses and startups to use social media and friends-and-family networks to raise investment or debt-based capital through "crowdfunding."

      Equity based-crowdfunding platforms sprouted up, and members of the sector aligned within new industry-standards organizations, ready to serve cash-strapped small businesses as soon as Washington gave the go-ahead. But the rules have yet to come.

      Elizabeth Smith Kulik, founder and CEO of the crowdfunding platform ProHatch, says she’s not surprised. “A lot of the delay is just the regulatory process, review periods, and comment periods.” Sure, Congress gave the SEC 270 days for rulemaking. “But that was if everything was running on all cylinders. We’ve had an election year and a new SEC chair appointed

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