Business coach Linda Tomb takes a three-step approach to helping women entrepreneurs find startup success. Once she has helped her clients get control of their time and sharpen their focus, Tomb turns to their relationship with money.
"Your relationship with money is the relationship you'll have the longest," Tomb tells entrepreneurs. "Unless your business is really just a hobby, you must take a good look at how your business will make money."
It might seem like obvious advice for anyone trying to start a business, but Tomb says many women she works with do not like to talk about money. And yet, at her speaking engagements, everyone has questions about money. So, Tomb pays special attention to the topic with her coaching clients.
Be able to explain your business
First she tells women to hone their approach to the outside world. "If you're going to make money doing something, you have to be able to explain what you do," she says. "It's astounding to me how many people think they're