AdoraPet owner YiShaun Yang says accepting mobile payments has greatly increased her sales.
As a young corporate attorney, YiShaun Yang dreamed of creating a business that would contribute to society by fostering a love of reading in children. She broke out of the corporate world faster than many with such aspirations, launching her book publishing company AdoraPet before age 30. By the time she had her first child this year at age 32, she had sold thousands of books and was operating in the black.
Her experience as a solo home-based entrepreneur and traveling saleswoman has made her an evangelist for technologies that have enabled her to be flexible and do business anywhere. In particular she is a fan of mobile payment technology.
Yang's pocket-sized books, priced at $5.95 each, detail the adventures of Pima and Pico, puppy characters that visit the dentist, work on the farm, fight fires, meet mermaids, play as pirates, and explore space. She sells the eight-book series on her company website, at Amazon, in some bookstores, and at gift fairs and conventions in New York City
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