The final installment in a 4-part series about businesses that met the AmEx OPEN Scalerator challenge to grow their revenues 15 percent in three months.
Do you really know who your customer is? By reevaluating the target of her sales pitch, Annette Tipton has put her company on track for a year of record-breaking revenues.
Tipton is co-owner with her husband of Able Access Transportation, a paratransit service they established in 2001 in Milwaukee, Wis., that runs 24 hours a day, 7 days a week. She was one of 12 participants last fall in AmEx OPEN’s pilot Scalerator training program, which helps existing businesses develop strategies for growth.
To be sure, Tipton was in a growth mode before the course started. Thanks to upgrading her fleet, moving into a remodeled building in a more central location, installing a new telephone system, fully integrating the software system, enabling all vehicles with GPS, and outfitting drivers with sharp uniforms to update the brand identity, AbleRead More »from Secrets from the Scalerator: Are You Targeting the Right Customer?