In 2013, as many as half of all small business still do not have a website. As more and more consumers move to searching for services and making purchases with their mobile devices, it’s time for many business to make a move toward online before they get left behind.
If you’ve resolved to improve your web or mobile presence in 2014, congratulations. Now, do you know where to start?
If you’re unfamiliar with the many options and the technical lingo, figuring out what you want and how to ask for it can be a major challenge, says Michael LaVista, founder and CEO of Caxy Interactive.
LaVista’s Chicago-based company offers custom web development and expertise in content management, e-commerce, Flash development, database development, and custom web applications. He recommends starting out by asking yourself a few questions about your current online presence:
- Do you have a clear brand strategy for executing across different platforms and media? Will customers experience your brand online in a