How do you hack offline as rapidly and as effectively as you hack online?
Web startups can iterate a product and get it back on the market in a matter of seconds. But with product companies, we’re faced with manufacturing lead times that create a much longer development cycle. Luckily, Ministry of Supply's co-founders also went to MIT, where we learned the importance of hacking -- i.e., moving fast, iterating quickly and using customer insights to educate design.
To that end, I want to share some creative ways that MoS brought some of the best online practices offline, and applied them to our product company:
A/B testing isn’t only for web companies.
When A/B testing, companies randomly test two variants and determine which one better achieves the company’s goals (e.g., click-through rate or conversion). Web startups are notorious for doing this often and well -- and then optimizing based on the results.
When we started Ministry of Supply, we wondered if we could take this same principleRead More »from How Product Startups Can Take ‘Hacking’ Offline