pickingsmallbusinesspocketIn our last roundup of small business news, we focused heavily on the changes in how Facebook is dealing with 'likes' and how it then puts news from liked businesses in front of people who liked their pages. Basically Facebook just unilaterally massively cut back the number of people it shows status updates to while at the same time heavily promoting its new pay-to-promote business. As this article points out, that is completely within Facebook's prerogatives.
But the article ignores completely our prerogative as small business owners to really strongly dislike this change. It inevitably undercuts the value and utility of Facebook for small businesses as a marketing tool. Sure, there's a lot of entitlement floating out there in InternetLand about how everything should be free but in this case it has been free. It's no surprise that we are going to whine a bit when the rug gets yanked out from under our free-loading feet.
The typical cycle for content-driven marketing for a smallRead More »from Small Business Today: More Facebook plus lending fund, names and Staples – small business reading for 10-17-2012