By Carol Roth
Ask a small business owner what his or her top challenge is and most will rank "getting new customers" amongst their top issues. With customers more distracted and so many options to choose from, this can be even more of a challenge nowadays. Below, find four tips on how to generate more leads and customers in efficient ways that won't break the bank.
Leverage Your Existing Customers: There's no better way to garner more business than directly and indirectly from customers that are already having an amazing experience with your business. Directly, talk to your customers about how you can earn more of their business, either through increased purchasing frequency, increased size of purchases or by meeting more of their needs with additional goods and services.
Additionally, customers tend to spend time with other individuals or businesses that look a lot like them. That means that your customers are likely a connection point to other ideal customers for your business.
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