Loud Bicycle inventor Jonathan Lansey
Not to jinx him, but Jonathan Lansey seems to be on track to exceed the $43,000 goal of his first crowdfunding campaign. With 2 weeks to go in the 5-week Kickstarter initiative, he’s nearly 90 percent there, having raised an average total of $1,600 per day so far. More than 400 of Lansey's 441 backers pledged at least $79 in order to win the product he invented: a car horn for a bicycle.
As crowdfunding becomes an increasingly popular way for entrepreneurs and inventors to raise startup capital, Yahoo! Small Business Advisor asked Lansey about the strategies that he thinks helped him win $38,000 in pledges in less than a month.
Like many successful inventions, Lansey’s was borne of necessity. In good weather, the 27-year-old research engineer commutes by bicycle 17 miles roundtrip between his Boston home and his job in Woburn, Mass. When a run-in with a car sent a biking buddy to the hospital, Lansey began thinking about how to make city cycling safer. “I’m alert when I drive a car
Read More »from 6 crowdfunding tips from a soon-to-be Kickstarter success






