Social media can be one of the most effective ways to grow your small business and drive additional visibility for your brand and products. While the importance of Social Media Marketing is not lost on many merchants, they still consider it a foreign concept and do not know how to properly engage with their customer base. Effective social media campaigns take time to create, strategic planning to execute and money to maximize visibility, but by implementing a few of these tips below, your brand’s social presence will be better than ever.
When using Facebook to expand your marketing efforts, you have a few options, either promoting your business page to generate more followers or promoting individual posts to maximize their visibility and reach. Although both options have proven to be successful, remember that overall success is determined by content.Marketing on Twitter does have its advantages, if you are able to spend the money to promote your Twitter account rather than individualRead More »from Breaking down social media marketing for small business owners