(http://www.campaigner.com)
Small- and medium-sized businesses rate email and social media
marketing
channels(http://ctt.marketwire.com/?release=900385&id=1726930&type=1&url=http%3a%2f%2fnews.pb.com%2fpress-releases%2fpitney-bowes-survey-76-percent-of-small-businesses-believe-ideal-marketing-mix-includes-both-physical-and-digital-communications.htm)
as the easiest to use and the most cost-effective for customer
communications and marketing. Campaigner@, an email marketing service
and brand of j2 Global, Inc. (NASDAQ: JCOM) that empowers companies to
better attract and retain business through creative email marketing
campaigns, is introducing new features that integrate the two favored
tactics. The new social sharing functionality allows businesses to
take a more holistic approach to online marketing and brand
development.
"The synergies between email marketing and social media are evident,
particularly as email marketers explore the value of enabling their
messages to be easily shared on social networks like Facebook and
Twitter," said Paul Turnbull, Product Manager, Campaigner. "Instead of
having to deal with both an email marketing service and social media
management tool, customers now have the ability to share emails on
multiple social platforms through one easy-to-use interface. We are
excited to deliver on many of the top requests from our customers and
look forward to meeting their evolving email marketing needs."
With the highly anticipated incorporation of the
share-with-your-network (SWYN) functionality, email marketers'
subscribers can now pass along emails they receive to their own
networks via Facebook, Twitter, LinkedIn and Google+ using sharable
permalinks. Available in both Campaigner's Email Editor and Smart
Email Builder, email marketers can now amplify email marketing
messaging by using the new Campaigner 'sharebar' and add social
sharing links within emails. This allows subscribers to pass along
content like promotional offers and insightful newsletters to
prospective subscribers. These new social sharing capabilities enable
email marketers to be more discoverable, extend the reach and enhance
the life of their email campaigns, and provide another means of
building subscriber lists.
As subscribers begin to share content, email marketers have more means
to grow their email subscriber lists. Campaigner measures the views
originating from Facebook, Twitter, LinkedIn and Google+ to help
customers gain insights into the impact of each social media channel
and track the success of new shareable email campaigns.
Subscription Management Simplified and Customized
Campaigner has also added new functionality for customizing
subscription management
forms(http://ctt.marketwire.com/?release=900385&id=1726933&type=1&url=http%3a%2f%2fwww.campaigner.com%2fwhatsnew%2f%23SmartEmailBuilder)
and messaging. Businesses can customize how subscribers can access and
manage email preferences, edit their contact information, and opt-in
or out of mailing lists and types of campaigns they receive. This
allows email recipients to more easily change preferences, update
their email address or unsubscribe completely using clear, dedicated
forms and help ensure compliance with regulations such as CAN-SPAM.
As part of this functionality, users now easily control which mailing
lists are exposed when subscribers update their preferences for a
specific email campaign. In addition, it is now possible to make any
mailing list visible or hidden, which can be useful to separate
mailing lists used solely for internal contact groupings versus those
mailing lists that your subscribers can opt-in or out of.
Additional features now available to Campaigner users include:
For more information about Campaigner's new features, visit
www.campaigner.com/whatsnew(http://ctt.marketwire.com/?release=900385&id=1726939&type=1&url=http%3a%2f%2fwww.campaigner.com%2fwhatsnew)
and view the video tutorial at
http://www.campaigner.com/resources/tutorials/csb/Social_Sharing/(http://ctt.marketwire.com/?release=900385&id=1726942&type=1&url=http%3a%2f%2fwww.campaigner.com%2fresources%2ftutorials%2fcsb%2fSocial_Sharing%2f).
About Campaigner
Campaigner(http://ctt.marketwire.com/?release=900385&id=1726945&type=1&url=http%3a%2f%2fwww.campaigner.com%2f)
email marketing enables small, medium and large businesses to
strengthen customer relationships and drive sales by connecting with
their customers quickly, simply and affordably. Features include
professional email
campaign(http://ctt.marketwire.com/?release=900385&id=1726948&type=1&url=http%3a%2f%2fwww.campaigner.com%2foverview.aspx)
creation, multiple ways to grow and manage lists, integration with CRM
and the utilization of campaign metrics and reports to increase
results. Campaigner is a brand and registered trademark of j2 Global
Canada, Inc., an affiliate of j2 Global, Inc. (NASDAQ: JCOM). Learn
more and visit Campaigner at
www.campaigner.com(http://ctt.marketwire.com/?release=900385&id=1726951&type=1&url=http%3a%2f%2fwww.campaigner.com%2f).
About j2 Global
j2 Global (NASDAQ: JCOM) provides cloud services for business,
offering Internet fax, virtual phone, hosted email, email marketing,
online backup, unified communications, and CRM solutions. Founded in
1995, the company's messaging network spans more than 49 countries on
six continents. j2 Global markets its services principally under the
brand names eFax@, eVoice@, FuseMail@, Campaigner@, KeepItSafe@, and
Onebox@. As of December 31, 2011, j2 Global had achieved 16
consecutive fiscal years of revenue growth. For more information about
j2 Global, please visit
www.j2global.com(http://ctt.marketwire.com/?release=900385&id=1726954&type=1&url=http%3a%2f%2fwww.j2global.com%2f).
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