Mabel's Labels, the leading provider of personalized labels for the
stuff kids lose!@, announced today its first retail product - Write
Away! Labels™ - are now available exclusively at Walmart Canada
stores. An online retail success story, Mabel's Labels was founded in
2003 by four moms and has grown into a multi-million dollar business
shipping its personalized labels around the world.
Available nationally in Walmart Canada stores, "Write Away!" Labels
are a 'do-it-yourself' version of its top-selling product that enables
parents to create identification labels with a permanent marker that
can be affixed to everything from water bottles to camp backpacks.
"Mabel's Labels has built an incredibly loyal customer base online,
but a retail presence with Walmart Canada provides a convenient new
way for parents to experience and access our products," said company
co-founder Julie Cole. "Our labels are now more widely available to
busy moms on the go, who can grab the "Write Away!" Labels along with
other essentials ahead of sending the kids off to camp or back to
Cole says the company has sold 50 million labels in more than 97
countries since 2003, but it's especially exciting to see the brand
and product on Walmart shelves. The announcement with the world's
largest retailer marks a major milestone for the 'four moms with
ideas' who started the company out of their basement in 2003 and now
operate a 14,000 square foot facility in Hamilton with 40 employees.
"Write Away!" Labels can be personalized at home with any permanent
marker and placed on lunch containers, baby bottles, toys, school/camp
supplies and much more. The colourful, dishwasher and microwave safe
labels identify look-alike items and help keep them out of the lost
and found. The labels are available in the stationery department at
Walmart for $10.47 per pack of 30, or bought online at
About Mabel's Labels
From basement start-up to an award-winning, celebrity-endorsed
company, Mabel's Labels is the leading provider of labels for the
stuff kids lose!@ Founded in 2003 by four moms, the company creates
and sells extremely durable dishwasher/laundry and microwave-safe
labels, personalized with a child's name, choice of colours and icon.
Widely recognized for its business and product excellence, Mabel's
Labels has been featured everywhere from The View to Forbes.com, plus
countless other media outlets and websites. Awards and recognition for
its business and product excellence include the 2007 SavvyMom "Mom
Entrepreneur of the Year"; "Best Product" from Baby Gizmo, iParenting
and PTPA Media; an Outstanding Business Achievement Award from the
Hamilton Chamber of Commerce, and the 2009 RBC Canadian Woman
Entrepreneur 'Momentum' Award. Products are sold through
www.mabelslabels.com(http://www.mabelslabels.com), with "Write Away!"
Labels™ also available nationally through Walmart Canada.