A recent
article(http://www.kspr.com/news/kspr-social-media-reinventing-the-wheel-for-local-businesses-20120517,0,5946238.story)
from ABC News examines the benefits social networking sites have on
locally-owned and operated businesses. The article uses the local
economy of Springfield, Missouri to exemplify the advantages
associated with social network marketing. Recently, General Motors
pulled out of their Facebook advertising initiatives, citing that the
popular social network had little impact on consumers. In contrast to
this major corporation, many small businesses rely on social
networking sites, including Facebook and Twitter, to drive up sales.
To expose small business owners to these advantages,
Dynamix7.com(http://dynamix-7.com/) provides a collection of
educational tools that focus on online marketing for local
organizations.
The ABC story cites the success Mother's Brewing Company has had with
implementing social network practices into its business model. Jeremy
Wicks, marketing and sales director of the company, states, "Social
media of everything we've done has probably helped grow this brand
more than anything else we've done." In about a year's time, the local
Springfield brewery has not only increased business, but has also
established an identity.
Staxx is another business located in Springfield that has seen immense
increases in boutique sales as a result of social networking
strategies. Sales associate Tara Hamilton explains the store's
presence on Facebook, "Customers will see [a product], they'll 'like'
it, ask us to hold it back and call and pay over the phone." Taking
these efforts to the next level, Hamilton says Facebook-driven sales
account for 75% of the store's business.
Jeremy Wicks explains that part of this incredible success is engaging
a company's online audience. In order to do so, a company must develop
a specific marketing plan and maintain it. Mother's Brewing Company is
a relatively new company, so its entrance into the social networking
world has been a major part of the business' initial establishment.
However, for companies that have been around for many years, local
owners might have to learn how to incorporate these tactics.
Dynamix7.com(http://dynamix-7.com/) is dedicated to exposing such
tactics to its clients, by providing several educational resources. By
allowing local business owners to learn these strategies on their own
time, Dynamix7.com gives small establishments an opportunity to
integrate social network marketing in a more organic fashion.
ABOUT:
Dynamix7.com is an online educational resource that offers a diverse
curriculum geared toward online marketing strategies for local
businesses. Through web-based video tutorials and other resources,
Dynamix7.com focuses on boosting the success of small businesses by
encouraging improvement in web design and social networking. The
company believes that the online presence of small businesses is
essential to creating a successful enterprise in today's society.
To learn more about the available courses, visit
http://dynamix7.com(http://dynamix7.com/).
