YOUR FRIENDS' ACTIVITY

    BC-Center for Productive Longevity Working to Defuse the Ticking Tim

    (http://www.ctrpl.org)

    The Center for Productive Longevity (CPL), which serves as the bridge

    between people 55 and older and the opportunities that enable them to

    continue in productive activities, today described "The 3 Important

    Ways to Defuse the Ticking Time Bomb of our Aging

    Workforce(http://ctt.marketwire.com/?release=885937&id=1595818&type=1&url=http%3a%2f%2fwww.ctrpl.org%2fabout-cpl%2fbuilding-blocks-of-the-center-for-productive-longevity%2f3)."

    With 77 million people in the United States 55 and older, we are at a

    tipping point: we can either watch them sit on the sidelines, drawing

    from unsustainable entitlement programs and the general economy, or we

    can enable this growing population segment to continue working and

    contribute to the country's economic growth and prosperity.

    Recent surveys by AARP indicate that 80 percent of the Baby Boomers

    intend to continue working after leaving their regular career jobs,

    more than half on less than a full-time basis. Many need or want the

    additional income, particularly because of their wealth reduction from

    the recession in 2001 and the global economic crisis that began in the

    U.S. in late 2007. Other reasons to continue working include the

    desire to maintain cognitive skills, continue adding value, and remain

    socially connected.

    "We have been aware of this ticking time bomb for years without taking

    effective action. Now it's really getting louder with the growing

    retirement of Baby Boomers at the rate of 4.2 million each year from

    2011 through 2029, compounded by high unemployment and low economic

    growth for the foreseeable future," says William Zinke, 85, founder

    and president of CPL. "We can defuse this time bomb by creating a wave

    of entrepreneurship across the country and stimulating employers to

    take a more flexible approach in providing employment opportunities

    for older workers."

    According to CPL, we can defuse the ticking time bomb of our aging

    workforce in three important ways:

    1. Baby Boomer

    Entrepreneurship(http://ctt.marketwire.com/?release=885937&id=1595821&type=1&url=http%3a%2f%2fwww.ctrpl.org%2f)Create

    awareness and understanding among the Baby Boomers about the benefits

    and opportunities of creating their own businesses. Entrepreneurship

    remains a critical factor in the country's economic growth and

    vitality, with a spirit of pioneering and self-reliance still a part

    of America's DNA.

    2. Flexible Workplace OptionsStimulate employers to develop phased

    retirement programs and other flexible workplace options that will

    retain and attract Baby Boomers 55 and older who want to continue

    working but on a part-time basis. A movement is developing in this

    direction, but a recent survey by Harris Interactive indicates that

    only 24 percent of Fortune 1000 companies provide such options.

    3. Greater Talent Pool UtilizationThe reality is that America has a

    large and growing talent pool of workers 55 and older with experience,

    expertise, seasoned judgment and proven performance (EESP). Research

    shows that older workers have a higher level of commitment,

    reliability and motivation; have better overall skills and abilities

    than younger workers; and have much lower absenteeism and turnover.

    This talent pool must be tapped to a substantially greater degree.

    "Economic growth and our standard of living may be reduced if older

    workers are not provided with opportunities to continue working, yet

    there is no real recognition of the need to do so," adds Zinke. "It is

    CPL's purpose to change the national mindset about aging and

    retirement."

    One way CPL is highlighting the benefits of senior

    entrepreneurship(http://ctt.marketwire.com/?release=885937&id=1595824&type=1&url=http%3a%2f%2fwww.ctrpl.org%2f)

    is by organizing a series of four meetings titled "Spotlight on

    Entrepreneurship Opportunities for Baby Boomers." The first meeting

    was held at the Kauffman Foundation in Kansas City, MO, the focal

    point for entrepreneurship in America, on March 27 with almost 100

    participants and excellent feedback. The next three meetings will be

    held at Babson College in Wellesley, MA on September 14, Northwestern

    University/Kellogg School of Business in Chicago on October 11, and

    the University of Denver on November 15. To register, visit

    http://www.ctrpl.org/entrepreneurship-meeting/overview(http://ctt.marketwire.com/?release=885937&id=1595827&type=1&url=http%3a%2f%2fwww.ctrpl.org%2fentrepreneurship-meeting%2foverview).

    About the Center for Productive LongevityThe mission of CPL is to be

    the bridge between people 55 and older and their engagement in

    productive activities, paid and volunteer, where they are qualified

    and ready to continue adding value. It is imperative that we recognize

    the value added by an aging workforce. Visit ctrpl.org for more

    information. Follow the Center for Productive Longevity on Facebook at

    facebook.com/CTRPL.

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