The Center for Productive Longevity (CPL), which serves as the bridge
between people 55 and older and opportunities that enable them to
continue in productive activities, is organizing a nationwide
competition to select the best entrepreneur success
and inspiring life story from people 55 and older.
The Later-Life Story Contest begins on June 1, 2012 and ends on August
31, 2012 with the winner in each category selected by a panel of three
independent judges. Each winner will receive $1,000 and a specially
designed trophy. The best stories will be posted on the CPL website
throughout the duration of the contest. The winners will be announced
on October 1, 2012 and will be posted on the CPL website (ctrpl.org)
under "Success Stories".
CPL created the contest to stimulate discussion and dialogue about how
people 55 and older can continue adding value to their extended lives
in an era when they are living 30 years longer than people did at the
beginning of the 20th century. The Later-Life Story
is intended to achieve three objectives:
1) Stimulate people to continue leading meaningful and rewarding lives
after reaching the age of 55. Baby Boomers were acculturated to
believe that when they reached a certain age (55, 60, 65), they were
over the hill and out of the game. Many of them need to understand
that, with their increased longevity, they have the opportunity to
become entrepreneurs or lead inspirational lives.
2) Demonstrate that older people can remain productively engaged and
live inspiring lives into their latter 60s, 70s, 80s, 90s and beyond.
There are 78 million Baby Boomers who began reaching traditional
retirement age of 65 in 2011 and will continue to do so each year
through 2029 at the rate of 4.2 million per year. These are people
with experience, expertise, seasoned judgment and proven performance
(referred to as EESP). Many of them have also acquired some
accumulated wisdom. At a time when unemployment is high and economic
growth low, creating a new business is a bright spot on a gloomy
employment horizon. Stories about how older
have successfully taken the new-business route may stimulate others to
do so. Stories about how people 55 and older have led inspirational
lives may have a similar impact.
3) Change the pervasive national mindset that when people reach a
certain age, they should move to the sidelines. This thinking
to shed the wrinkles, hide the years, and pretend to be younger than
they are. With people living substantially longer lives, Americans
must recognize and find ways to enable this large and growing talent
pool to continue adding value.
"We look forward to learning about the trailblazers around the country
and to celebrating their stories," says William Zinke, 85, Founder and
President of CPL. "We believe that this contest can achieve these
three objectives and look forward to sharing success stories with the
We have selected three highly qualified judges for the competition:
All have had substantial experience regarding the productive
engagement of people 55 and older.
To submit a story, visit
and complete a submission form. Entrants must be over the age of 55,
have a compelling story to share, and be willing to have it posted on
the CPL website for viewing by the general public and for possible
publication. Stories may also be emailed to James R. Hooks, Director
of Marketing and Technology, at
For more information on CPL, the contest, and Success Stories, visit
or Facebook at facebook.com/CTRPL.
About the Center for Productive LongevityThe mission of CPL is to
stimulate the substantially increased engagement of people 55 and
older in productive activities, paid and volunteer, where they are
qualified and ready to continue adding value. It is imperative that we
recognize the value that can be added by an aging population. Visit
ctrpl.org for more information. Follow us on Facebook at