Mygola, the Bangalore-based trip planning startup, announced today that it has received $1.5 million in funding led by Helion Ventures, a Bangalore-based VC firm, with participation by Blumberg Capital.
The startup lets users prepare for getaways by searching through carefully curated and archived itineraries taken from publications such as The New York Times. The startup has its own algorithm designed to extract the relevant information in those pieces and funnel it in to easy to read itineraries, turning data like this…
Into itineraries like these:
Once users pick an itinerary they like, they can further customize it on a trip-specific page, fine-tuning it until it’s just they way they want it.
According to the VC Circle blog, Mygola will use the funds to build up its presence in Silicon Valley, but it won’t be making its first foray into the US, as it already has an office in Maryland.
In December 2011, the company received $1 million in funding from 500 Startups.
We’re intrigued by Mygola because of its clean interface and thoughtful curation. Trips that are written newspapers and magazines often seem like unattainable dream vacations, so by culling together expert-approved itineraries, the Mygola team is doing its part to turn travel-section fantasies into realities. It also plays up the wanderlust factor with beautiful snapshots destinations.
At the moment, the website appears firmly rooted in the US and Europe. A search for Taipei (where this writer is based) returned zero results, while a search for Bangalore, the startup’s hometown, turned up one result.
Of course, the trip-planning space is incredibly crowded, and Mygola is one of at least three other startups tackling the space – in Bangalore alone. Earlier this year we covered Trip Tern, a startup that helps users make itineraries by walking them through a step-by-step pick-and-choose process from destination to themes. We also wrote about Traverik, which employs a less streamlined method of itinerary planning.
We reached out to Mygola for further comment on the investment.
(Thumbnail image Credit: rahul_bnd/Flickr)
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