Apple’s success has been remarkable and unprecedented—the company is building one of the most stunning financial runs in the history of corporate America. Over 365,000,000 Apple devices have been sold just in the past five years. There are three major forces in play that help explain Apple’s unparalleled success.
Steve Jobs, the late co-founder and CEO of Apple, once said, “Skate to where the puck will be.” Innovation is one of the keys to Apple’s success. The iPad, for example, helped introduce new PC tablet products to the market and has reshaped the tradition of reading paper based newspaper.
Apple is also very well able to seize on different opportunities. In March 2012, smartphones began to outnumber basic phones. Today, 50 percent of Americans own a smartphone. This allows Apple to market its mobile applications to a massive audience, creating the “App Economy.” Tablet sales are soaring—11.8 billion iPads were sold in 2012, which is up 151 percent from 2011.
Apple has also been able to capitalize on the booming Asian market, and 55 percent of its sales have been in foreign countries. Apple even knows how to execute. The company knows its customers very well, wins customer appeal with marketing, and triggers impulse in people. Tim Cook, Apple’s new CEO, has a responsibility to execute Steve Jobs’ vision. Jobs wasn’t a geek—he built products for everyday use. Cook will have to follow in Job’s footsteps to continue expanding Apple’s success.
Do you own an Apple product? If so, which ones? Please share in the comments section and check out the infograpic below presented by CaliforniaPhoneLookup to learn more about why Apple rules the world!
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