Question

Els Taronja

Is packaging an important part of selling a succesful product?

11 months ago - 4 answers

Best Answer

Roger
Chosen by Asker

It can be for 3 reasons. The first thing is if the customer sees it in a retail setting. It has to catch their attention. With some many other products to compete with you must grab attention. Then if your product is good the customer will buy again. Second in a retail setting is for shelf space. If it doesn't fit then retailers won't put it out. Third is for shipping reasons. The smaller the better. Looking at laundry detergent. They removed water and downsized. Didn't lower price any, but can now ship more at a lower cost.

11 months ago
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Other Answers

Very important

by Lost in PARADISE - 11 months ago

Yes, it shows your personality, that you care about your product (and aren't just going to throw it in a bag), and showcases/highlights the product. It also gives information on the product and may contain important information such as allergies.

by Lily - 11 months ago

Branding and packaging are two of the most important components of marketing. Branding is a term used to describe the name, description and design of a product. Branding differentiates a company's product from their competition. Packing is a marketing tool used to reflect the brand. A company uses packaging to sell the product inside. The colors, fonts, descriptions and logo are designed to drive consumers to buy the product.

by Andrew Strauss - 11 months ago