What is a SEO expert ? What do they do ?
What do they do that any regular person cannot do using google Adwords ?11 months ago - 2 answers
If you learn the insides of SEO then you can go about like anyone would. It's a lot more than just keywords. A SEO expert knows submission directories, good page rank places to post links to, knows how to make links look legit, can mark your competition and drive your SEO campaign better accordingly, can get the best keywords which have the most traffic and lowest competition and can keep them safe, can drive SEM, PPC and other campaigns if needed by you. In short, even if you learns things it is quite safe to say that an SEO expert will be able to do the work you could do in about 1/6th the time if not less.
It's quite simple, you have paint software in your computer right? You know how to draw lines and brush right? How can an artist who has experience paint better then :) An SEO expert has that experience and knowledge. You could invest your time in learning this but be ready to spend some serious hours. And if you have the time you should learn and do it yourself, the best thing out of this is that you'll learn something new.
Search Engine Optimization experts get you more similarly keyword qualified prospects for "free" through so called Organic un-sponsored search results.
When first started you could get Adwords clicks for any keyword for about a nickel, now most commerce oriented Adwords click cost around $0.50 to $5.00 one can very quickly lose money with Adwords unless the ad copy, keyword selection and landing page design have been carefully tuned. A regular person would have to learn Adword campaign optimization techniques in order to get he best return on their dollar. There are Adwords account management experts as well as SEO experts.
Aside fro making small on site organization changes and insure there is sufficient original quality content to be deemed a valuable site by the search engines, most of the SEO activities involve getting mentions and links to the site from other web sites which are used to measure the "popularity" of the site.
Much of the backlink getting activity commonly involved violates the search engines guideline, paraphrased "Any link created for the purposes of search rank manipulation are violations of the guidelines" they hope to have only interested parties to link to a site. This backlinks generation process have to attempt to mimic the appearance of natural link accumlation to avoid penalty.