Help with SEO stragegy! Which keyword would produce the best results for my business?
My company does business development; everything from webdesign and marketing to research and consulting.
For example from the following 2 keywords (assume I can get the same rank on page 1 for either):
Internet marketing for small business - 8,100 global monthly searches
Marketing in new york - 49,500 global monthly searches
What concerns me is that with the higher searched keyword would a lot of the searches be people looking for marketing jobs in new york rather than to purchase marketing services? So essentially those people would leave the site and hurt my score right?
Any thoughts on this?
I will do keyword research for you though. Generally you want to pick as specific of a keyword as possible. Before even receiving the results of the research I can tell that "Marketing in new york" will be a waste of your time. You are using broad monthly searches too. You should be using exact global monthly searches.
Organic Search Competition Results:
"internet marketing for small business":
Exact Global Searches: 1600
SEO Competition: 51/100
Average Domain Authority: 50.28
Average Backlinks: 3,632
"marketing in new york":
Exact Global Searches: 36
SEO Competition: 41/100
Average Domain Authority: 34.6
Average Backlinks: 348
I hope this helps! Feel free to contact me if you need anything else.
Source(s):4 months ago
The first one may provide you as many qualified prospects as the much more general, highly searched keyword.
I don't get how you are only looking at 2 keywords, are they exact domain name candidates. Many search phases don't make a business name and would be better traffic portal page URLs.
Some sites get the most traffic from Long Tail keywords unique enough to only come up once and net appear in the keyword tools, targeting keywords only does so much, just discussing the subject will get search traffic as well.
The google keyword search you did was done under "Broad" match selection (I just tried it). Whereas it should have been "Exact" match. So under Exact match;
"Internet marketing for small business" only has 1,600 global searches & high competition,
"Marketing in new york" only has 36 global monthly searches.
To do an "exact" match, look on the left side of the keyword tool screen. There are 3 choices, "Broad", "exact", "phrase". Simply check the exact box and uncheck the broad box. This is your true result. As stated in the other answer, you need a lot more than 2 keywords
Source(s)by David - 4 months ago
You need a lot more than just 2 keywords. Also, long but unique keywords can end up wielding better results.
One thing, don't look at keywords as your looking at your 2nd one, that it would be for people looking for jobs etc. That is not really that important but what really is important that you keep in mind the competition rate while looking through the keywords tool, whether it is high or low. If for say you think a keyword suits your site and has extremely high competition it won't do you much good as this means that the other sites out there have done and are doing SEO for the same keyword for their site too. And most of them will be through high-end SEO providers.
When choosing keywords, it is best to use long-tailed keyword phrases, say, with around 3-5 words. This makes your keyword specific and targeted, narrowing down the competition to a decent number.
When you search through the keyword tool, do not forget to choose the "exact match" option, as this will provide more specific results that are geared towards your chosen keywords. Also, do no just look at the global monthly searches, look at the competition, whether it's low, medium, or high. Choose keywords with medium to low competition, and global monthly searches to between 8,000 to 15,000. This way, you'll have a decent number of competitors and browsers, which means that your site will get noticed, but not drowned out by competitors either.
If you wish to look at keyword research software, you could always try Cyber Niche Finder and Market Samurai. But I believe there's a certain fee for these ones.