A little help on KEYWORDS?
Please guys, help me. I am a little confused about:
-What are primary keywords?
-What are secondary Keywords?
-What are long tail keywords?
Primary keywords are the main keywords that you are trying to target for Search Engine Optimization.
Secondary keywords would be related to the primary keyword, but not as high priority as your primary.
Long tail keywords are larger groupings of words that include your target keyword(s).
If I were building a site, I would look for highly searched, low competition keywords to try and rank for. These keywords would need buyer intent (so I could make money from the visitors) as well. I would make a list of these keywords that I want to target, and they would be known as my primary keywords.
Next, I would take that list of primary keywords, and individually research them to find keywords related to each. These are known as latent semantic index keywords (kind of another name for synonyms). They are search terms that are relevant to your primary keywords. These are known as secondary keywords. You will use them in the articles for your primary keywords to let search engines know that you are very relevant to the primary keyword.
Finally, long tail keywords are long search phrases that are not usually searched, but they would include your primary and/or secondary keywords in the search phrase.
Primary Keyword Example: Weight Loss
Secondary Keyword Example: Lose Weight Fast, Fat Loss, Get Ripped (all of which are related to weight loss)
Long Tail Keyword Example: The Fastest Way To Significant Weight Loss, or Get Ripped in 90 days without working out. (it is a long phrase that you could target specifically and usually get good rankings quickly because most people are only going for 'get ripped' or 'weight loss')
Hope this helps.
Source(s):12 months ago
The primary keyword best describes your business: Diamond Rings
Secondary keywords are related: Engagement Rings
Long keywords simply have more words in them and are entered less frequently: Best cut for a diamond ring
Some sites get more long keyword search traffic than short keyword, even if you don't have the exact phrase occurring on your site you can still match the searches.
Be sure you are consulting up to date advice, keyword stuffing techniques that worked a few years ago can now do more harm than good.
I will explain in a simple way if we are targeting web services then primary keyword is web development secondary keyword is web development services and long tail keyword is web development services company in India.
Hope this will useful to you to know exactly.
Your primary keyword is the one that you would normally optimize your main (index) page for. This is the keyword that describes best your core business, product, or service. It is also the one that would be the most profitable if you manage to rank your site well for it. If you have a store that sells digital cameras, you could choose "digital cameras" as your primary keyword. Ranking well for this keyword would be tougher since the competition is stiff, but if you do, you are likely to see a great deal of traffic to your site.
The secondary keywords are related to your primary keyword and they are words and phrases that your customers might use when searching for your products and services. You can choose "affordable digital cameras," "DSLR digital cameras," "digital cameras for kids," "digital cameras discount," etc. You can also use “digital camera memory,” “batteries for digital cameras,” “camera bags,” etc.
Long-tail keywords - these are the longer keyword phrases that you would use to capture searches that are not that "hot," but could still bring some very targeted traffic. Using long-tail keywords has tons of advantages - while they don't bring that much traffic on their own, they are easier to rank for and if rank well for many of them, the traffic adds up quickly. It also makes sense to start targeting the long-tail keywords first since you are likely to see some profits sooner - ranking for your main keyword could easily take months or years, and there is no guarantee that you ever succeed if the keyword is extremely competitive. Examples of long-tail keywords could be “digital cameras in Manhattan,” “where can I buy cheap cameras,” “what is the best camera under $500” and so on.
Source(s)by flying_ant_2013 - 10 hours ago