businesses that rate themselves 5 stars pretending to be customers on internet reviews?

and giving themselves outstanding reviews. can anything be done about it?

You can try reporting them to the places the reviews are being made. Recently Google and Yelp have been cracking down on business owners doing it - but it's hard to prevent 100%

If you send in enough report, the company should look into it.

Source(s):

www.seoadvertising.org