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False advertisement case studies?
Are there any scientific studies revealing the effects of false advertising on a business?
It can be as simple as a 24 hour hot line that is only answered during business hours. When a customer calls a 24 hour hot line only to be redirected to an answering machine or not to receive a call back within a reasonable time, I would think that business would loose such a customer due to annoyance. Yet, I can't find any scientific studies that would agree with my above reasoning for any type of false advertising.
I have not heard of studies documenting the effect, it's probably a bit difficult to produce accurate statistics stowing the impact. I have wanted to write an article on how shady internet marketers are killing the golden goose with scams that cause people to not make any further internet purchases.
You can find detailed descriptions of deceptive marketing at the Federal Trade Commission site FTC.com