How work How work ppc on facebook advertising do i have to pay for just a click?
i need to know how use this i want to make ad3 months ago - 1 answers
You can pay either on a PPC basis, which is ice in that you only pay for user actions, or CPM and cost per 1000 impression basis, some companies doing brand awareness campaigns who don't really care about clicks might go for that.
Since you are interrupting someone's social meanderings, you ads have to be attention grabbers, unlike Google Adwords ads that get you people who are actively seeking specific solutions. Facebook demographics settings are a very important part of optimizing a campaign for profitability, sending people to a Facebook business page can be cheaper than linking off site.