All animals have certain built-in automatic reactions to certain stimuli. We humans also have these. Many are automatic social reactions. People who are in the business of influencing others (politicians, con artists, sales people, etc.) use these all the time - though they probably don't understand how they actually work.

You can learn what Social Psychology has discovered about 6 Social Psychology principles used in selling from Dr. Robert B. Cialdini. His books are on Amazon and available as eBooks on the Kindle reader.

Please noet that I'm not an affiliate and get no benefit from recommending his information - but I have found it very relevant to my own online marketing efforts.

Hope this helps...
_jim coe

Source(s)

www.influenceatwork.com/

Bling.