Could this woman make a college ad campaign?

Our area college is asking for willing college students to be the "faces" of our college in media like brochures, ads, pamphlets etc. This gal is interested but I'd like to know if you can picture her in an ad or a brochure etc. Why or why not? Be brutally honest (no cursing though)

postimage.org/image/v2urtcbsb/d3a04...

Sure that's a pleasant enough face, they don't want supermodels, rather 'everyman' representatives who's a bit better than average looking.