Do bigger companies tend to spend more on advertising than smaller ones?
do they?4 months ago - 2 answers
Yes, I believe that bigger companies spend more TIME advertising themselves than smaller ones. The environment is polluted with their continuous advertising.
I know computer network engineers, plumbers, electricians, fashion/wedding dress designers, builders and hairdressers who work full-time as sole traders and their only advertising is by word of mouth/recommendations. Yet I see fleet plumber companies, large new home/home renovation companies and multi-outlet hairdressing companies who advertise several times a night, every night on prime time tv, they have big bill board advertising near every intersection along busy highways and full page spreads in newspapers and magazines. Aren't their technicians getting enough work ?
Yes they do,
- they recieve more funds from advertisers and co-partners,
- they create more revenue, thus they have more money to spend on advertisements,
- They have a wider connection of people (web-designers, commercial artists, Grafters) to help orduce larger commercials
- They have more money to spend on camera eqipment. some cpmmercials gerbers, and hienz (for instance) have spent over 30K $ on camera equipment and Film artists.
Source(s)by Gum control - 4 months ago